Why and How to Audit a Website's Internal Links?

Why and How to Audit a Website's Internal Links?

Dec 19, 2018, 11:40:04 AM Tech and Science

Internal links are a type of hyperlink that points from one page on a domain to a different page on the same domain. Internal linking is one of the essential parts of Search Engine Optimization.

Internal linking is an advanced and simple SEO technique which is mostly used in content marketing. But the theories,processes,and procedures of internal linking are burdensome work.                                                                                                                                                                                                          

The main purpose of this internal link is to redirect your potential visitors to move from one page to another page.

This helps the user to navigate for another page on your website and improves your website. Internal linking is essential to maintain the flow of page authority, domain authority that leads to website conversions.

Why should you audit an internal link?

When you have e-commerce sites you would have faced the situation where you have to modify the page for a product that is no longer available or includes new products in the site.

The internal linking analysis will offer you a plenty of information with the pages on your site. With the help of this information, you can rectify the existing or current issues in order to enhance the best customer experience.

You can comprise the internal link in the page which has less pointing links and prefers the page that has good engagement. This helps you to reduce the bounce rate and increase the rate of engagement.

Benefits of Internal links

  • Open the pathway to less accessible web pages

  • Make use of the anchor text keyword to improve the user intent

  • The keywords used in the URL, as well as anchor text, helps to organize the web pages

  • It improves user navigation and interacts actively with your site

  • The link highlighted on a home page or after the content helps in promoting your website

Google often uses the links to find about the type of content and the value of the content. Google makes use of the internal links to identify the page which relates the same subject on your site.

Internal linking audit techniques

1. Carry out a simple audit

Internal links should provide sufficient and useful information to the users. Don’t emphasize on the number of links, anchor text or any SEO strategies rather than create internal links in a simple way so that it will be helpful for users.

2. Link from traffic page to conversion page

Open the Google analytics navigate to Behavior option and select landing pages. Arrange the URLs and click the comparison icon. Then choose the relevant metric from the drop-down menu. Now opt out the URL that has high traffic as well as low conversion rate.

3.Target on mid-search volume keywords

In this method, you have to mainly focus on the keywords that have mid-range value. It means that category pages of the e-commerce site have the highest priority where you have to point more internal links with them. Also, don’t forget to use the anchor texts every time.

4. Target on low search keywords

The best way to internal linking audit is targeting on the low-search keywords than high search volume keywords. So you can point the internal links at the low-level pages and it should be done perfectly.


Internal linking is an important strategy for both SEO and for your website. So, you must be conscious in linking your pages to another and ensure convenient navigation to the user. If you want to audit internal linking for your website in a professional way, you can get guidance from the best digital marketing agency in India. From the above discussion, you can get an idea of methods and importance of internal linking in a website for improved ranking.



Published by Samantha Brown

Comment here...

Login / Sign up for adding comments.