What is the Success Story of Mi TV in India?


What is the Success Story of Mi TV in India?

Feb 23, 2021, 11:23:14 AM Tech and Science

By the time Xiaomi announced that it had shipped more than 4 million units in the country in just over two years in March 2020, the brand was already riding high on popularity charts. Indian consumers were increasingly preferring Xiaomi's TVs owing to their impressive specifications, apart from budget-friendly Mi TV price. 

Nonetheless, there were a host of other factors at play that scripted the success story of Mi TVs in India -

1. Tapping into changing consumer preference 

The manner in which Indian viewers were consuming content was undergoing a massive transformation during 2017-18. Fast and cheap data was readily available, and consumers were warming up to content streaming in no time. 

In such a changing scenario, Xiaomi took up the lion's share of the untapped market with a great quality screen and high-end features at an affordable Mi TV price. An extended line of affordable options followed that generated further consumer interest. 

2. Trust building 

Smart TVs are a totally different ball game than smartphones due to the requirement of installation in case of former. Xiaomi's 700 service centres ensure that installations are hassle-free. From a manufacturing standpoint, the brand maintains one of the most rigorous sets of quality standards. All these led to the building of trust among Indian consumers. 

3. Launching Mi 2.0

The new line of products from the company has already garnered immense interest among consumers owing to premium pricing. The brand seeks to incorporate cutting-edge technology in this new line. 

Take a look at some of the models that have become hugely popular among Indian consumers -

  • Mi TV 4A PRO 80 cm (32 inches)

Expected price: Rs.15,000

If you were looking for high-quality tv in the budget, your search could stop with this Mi TV. Its 3 HDMI and 2 USB ports ensure that connectivity is never an issue. The Dolby sound gives 20W output and imparts an immersive experience.

  • Mi 4X 108 cm (43 inch) Ultra HD (4K) 

Expected price: Rs.28,000

The 4K display makes the viewing of your favourite show even better. Video streaming apps can be easily accessed. This Mi TV includes Patchwall 3.0 that provides you with the option of a wide variety of video content. Moreover, its 2 speakers deliver a theatre-like sound quality. 

  • Mi TV 4X 138.8 cm (55 Inches)

Expected price: Rs.40,000

In the latest lineup of the brand, this model is perhaps the best tv you could buy in the affordable segment. The connectivity of this Smart TV is above par with its 3 HDMI ports. It connects to a set-top box, and gaming console just as easily. Apart from that, it has 2 USB ports to accommodate other devices and hard drives. The model's LED display includes a vivid picture engine.

If you find that shelling out the Mi TV price at one go can put a strain on your finances, Bajaj Finserv EMI Network Card can provide you with the necessary solution. It offers a pre-approved credit limit of Rs.2 lakh, and one may avail of no-cost EMI for repayment. Moreover, purchasing the TV from the Bajaj Finserv EMI Store may ensure delivery within 24 hours at your mentioned location.

Purchasing the latest Mi offering without straining your pocket is, therefore, extremely simple with this EMI card in tow.

Published by Shailendra Kumar


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