As we collectively grow wary of saving the environment, it has to have some effect on our daily habits. One of the things that is expected to change as a result of our endeavour for a safer future is our food. We are already shifting to consuming naturally grown food and discarding fast and instant food. As a result, the organic food industry has seen a boom in the last few years.
Although the organic food industry is yet to be accepted on a global level, it is here and it is going to stay. The sudden surge in e-commerce also has to do with the wide acceptance of organic food. Since organically grown food can be ordered and delivered to our doorstep now, we are more than ready to implement it in our daily lives.
Let’s take a look at some of the reasons why the organic food industry is expected to only go upward from here:
Digital literacy and e-commerce
Due to the surge of smartphone usage in India and almost everyone getting an internet connection, we have grown more aware of organic food and its benefits. Add the rise of e-commerce in it and we have ourselves a perfect system that not only teaches us about organic food but also delivers it to our doorstep.
Moreover, e-commerce made the sector more competitive with more players joining in, which, in turn, made it easier for people to get their hands on organic food at an affordable price. Beware that you might have to pay a little extra to get your hands on buying organic food online.
Negligible price difference
The difference in price between organic and inorganic food is insignificant, especially considering the range of health benefits that come with the consumption of organic food. Granted, organic food will cost you a few extra pennies but the health benefits that come with it make up for the price difference and more. Not to mention, shelling a few extra pennies for organic food will save you the cost of visiting your doctor and other unnecessary medical expenses triggered by the consumption of inorganic food.
Support from the government
The Indian government has come out in support of organic food by extending financial help to farmers who are practising organic farming. The government has launched a set of schemes such as Mission for Sustainable Agriculture (NMSA), Mission for Integrated Development of Horticulture (MIDH), National Food Security Mission (NFSM), and Rashtriya Krishi Vikas Yojna (RKVY) to encourage farmers into organic farming.
Moreover, there is also the National Program for Organic Production (NPOP) which involves accreditation programs for certification bodies, promotion for organic farming, and standard maintenance for organic production.
The rise in organic farming in India not only has to do with the various schemes, digital literacy, and affordable prices, but with the rising global demands for organic Indian food. India’s favourable farming climate coupled with its inherited tradition of farming makes it one of the few countries in the entire world with the to-of-the-shelf harvest. Reports suggest that the demand for organic food grown in India is on a rise with India exporting $515 million worth of product in recent years. The trend is only expected to rise in the coming years.
The organic food industry is at its starting point in India and is projected to grow rapidly. Besides the health benefits that are accredited with organic food, organic farming will also financially help India in the long run.
Published by Shane Mathew