A blog post that reaches no one is as good as nothing. If you’re a fellow blogger, I am sure you understand that being a blogger ain’t easy. We all know how difficult it is to get the best out of us. A lot of us produce brilliant content but unfortunately don’t take the necessary steps to increase the blog reach. It’s a real struggle, I get it. However, all of it going to be worth it.
Without taking much of your time, let me get to the point.
So, what to do to before and after publishing?
Hold on! I know all of us re-read our blogs before publishing them. But, I am asking you to read it once you post it. Reading it as a reader is looking at your blog post from a different perspective altogether. This will easily help you spot a few mistakes that you couldn’t spot in the draft mode. Do it. It makes your blog post error free and makes you look like a pro.
Worried about punctuation and grammar? Enable Grammarly. Here’s the link –http://www.grammarly.com
2. Say hello to SEO
If you think ONLY good content will take your blog post places, you are mistaken. A blog post that has good content but is not SEO optimised is a burger without sauces. Good, but it could be much better. Explore Google keywords and use the keywords people are using. You’ll be surprised to see how much this helps. For more on this, this post will definitely help.
3. Go social (media)
Instagram, Facebook, Twitter, or wherever you’re active. Don’t come across as a spam by just posting blog links. Work on your descriptions. Tell the audience what your blog is about in not more than 15 words and you won’t regret this. If you’re posting a link on Twitter, use 1-2 hashtags. Don’t go beyond 2! Max 3! If you know an account that is likely to retweet your content, go ahead and tag them. I feel Twitterverse is the best place to find new audience.
4. Reddit the Hero
You cannot possibly undermine the power of Reddit. Apart from increasing your blog views, it’s a great platform to engage with new people and find similar content. Post your blog links on Reddit apart from the above-mentioned places and see how much it helps.
5. Shorten your blog link
Honestly, it’s pretty annoying to see the entire URL of a blog post to appear on the feed. Besides, shortening your blog link, it also helps you save characters and allows you to write more. Try Bitly or Tinyurl to shorten your URLs. Bitly also helps you to know how many people clicked on your link, their location and other relevant details.
6. Social influencers
Know someone who writes or digs the content you produce? Ask them to share it on their social spaces. I am not asking you to nag every other friend to share your blog links but having 2-4 people who can do a free promotion is absolutely great. They work like social points and increase blog views considerably.
7. Comment on similar blogs
Apart from being visible to more people, this also helps you know more. It’s a win-win situation and doesn’t hurt anyone. Engaging with fellow bloggers works wonders! Who knows? You might find yourself a new friend. (Comment below if you write something similar. I’ll check your blog soon)
8. End your blog with a question
Don’t ask an existential question for God’s sake. However, begin a discussion. People who read blogs are often almost ready to get talkin’. Ask a question related to the post or anything you would like to know from your readers. This is one of the best ways to engage with your audience and goes a long long way. Don’t forget to reply to comments. Every comment is precious!
9. Is your title ‘meh’ or ‘yay’?
My advice to every blogger out there is – work on the title in the end. Once your blog post is ready to live, then think of a good title. Most of us end up going wrong here. Don’t try to be too creative with your title. You have the entire blog post to yourself to unleash your creativity. Keep your blog titles to the point, crisp, SEO-optimised and not too long. Your titles should not only attract viewers but also tell them what your blog is all about.
Did I miss something? Do you know another way to help a blog post reach a wider audience? Comment below and let’s get talkin’!
Hope this post helped!
Published by Shraddha Bansode