Healthcare website design strategies and implementations fall completely short of what users expect to see when looking at the websites.
With current medical website design guidelines and usability best practices, medical sites can enter a niche, enhance the patient experience, and convert better. In addition, such efforts can keep your site competitive and rank well, as mentioned below.
Choosing The Right Photos
Picking the perfect pictures and images for your healthcare website is an art. At Healthcare Success, we employ both web designers and art directors to select imagery that patients can relate to.
An onsite photoshoot is often required to make the most impact at the client’s office.
Beauty Isn’t Everything.
Your website looks perfect, but that does not mean it is ready to go live. Unfortunately, it’s too often the case that a good-looking website is missing some of the key marketing elements that convince patients to call your office.
In the blog below, you’ll learn more about why the best-looking healthcare websites often fail.
Your Marketing Copy Can Cost You, Patients
A captivating headline can entice potential patients to spend more time on your website. However, a weak headline could also cost you patients. In addition, poor copywriting or a misleading copy can get you into legal trouble, which you want to avoid at all costs.
Include Reviews From Doctors
Patients can leave reviews of doctors in multiple off-site locations. You have little or no control over the types of reviews displayed on these sites, but you can have a system for qualified reviews on your website.
Automated systems are available to manage your online reviews without too much effort on your staff’s part.
Keep On-Page SEO In Mind
A good website design incorporates elements that will help your healthcare website rank higher in search engines. Healthcare SEO is a mix of art and science, and there’s more to it than you might realize. It’s more than just selecting the right keywords.
There are some fantastic in-depth healthcare SEO tips you must not miss. Click here to read.
When designing your healthcare website, patient behavior and expectations should always come first. Sometimes, doctors write or design websites with their preferences in mind. However, always remember that you are not the patient.
Don’t Skip The “Small” Stuff.
The details matter when it comes to delivering patients from your healthcare website design. So don’t neglect the “small” stuff. Even a seemingly insignificant element as a phone number on a single page, a missing form, or a poorly worded page can send patients to your competitors.
If any of these are missing from your website, it may be time to reevaluate your healthcare website design. Don’t know how to do? Click here for the guide.
Provide A Few Visuals
Videos and photos consistently perform better than text when it comes to views and shares. As a result, a site with visual content will perform better than one without it.
Many images or videos make your content harder to read, so be careful not to overdo it. Videos add life to a home page, and an introductory video letter earns more interest than a text letter. However, there is such a thing as too much.
If you’re going to use videos, keep the file sizes small enough to slow down the page’s loading. Also, avoid designs that enable Flash—a non-animated site is far superior to one that fails to load correctly on old devices without this technology.
Make It Interactive
When you design a website, you have specific goals in mind, whether to increase inquiries or encourage patients to schedule an appointment. Unfortunately, if site visitors have to call you or visit your office, they will take some time, and some of them will forget about it once they leave your site.
An interactive website will increase your patient engagement and conversion goals.
Create interactive forms so patients can fill out critical information such as medical conditions or insurance. Include buttons patients can use to request appointments, get referrals or get prescriptions refilled.
Patients access your site from various devices, browsers, and screen sizes. One design won’t look the same from one screen to another, so your site must be designed to accommodate multiple screens.
You can customize your site for specific devices or use a responsive web design to ensure it loads appropriately every single time.
A simple healthcare website design generally leads to quicker loading times and more satisfied consumers. Choose a design platform that supports responsive design. This platform knows how to customize your page to fit on multiple screens and load on various browsers.
Designing a website can help your business and service design a layout intuitive for mobile and web users.