You must use on-page SEO to help search engines understand, recognize, and rank content on your blog and website. An SEO On page Check is important to conduct to make sure that your SEO strategies bear fruit.
When it comes to SEO on-page, what should you know?
Content on an individual page can be optimized to improve its ranking in search results and attract relevant traffic via on-page SEO. The strategies help a site rank well for a primary target keyword.
While on-page SEO relates to optimizing a single page of content, it is also supported by other types of SEO. On-page SEO alone may not be enough to get a page to rank. You also need an off-page and technical SEO strategy to help your overall site look more attractive to search engines if you want to get a page of content to rank.
Here are a few key points from this post on on-page SEO, as well as off-page and technical SEO techniques.
1. Find the most effective keywords by performing keyword research.
In order to optimize a web page for SEO, we must find the best keywords. Keywords should be phrases or terms that:
● Is relevant to the primary subject matter of the content. You should choose a keyword that accurately describes what you are writing about.
● Your target audience searches for regularly. You can drive traffic to your website from your target market by using a keyword with a search volume that's large enough.
● Your site has the ability to compete. Having authority over other sites already ranking for that keyword gives your site an edge.
2. Your content should contain one primary keyword.
When you have chosen your keyword, choose one page of content on your site to be associated with it. Identify a target keyword for each new page in your editorial calendar and assign it to each.
3. Ensure that another piece of content does not include the primary keyword.
You should never assign a primary keyword to more than one page on your site. Search engines do not know how important one page is, making it impossible to rank either one, when they assign the same keyword to more than one web page. To detect issues such as this on your site, you can use a duplicate content checker.
4. For your content, choose up to five keywords related to your topic.
Keywords that are related to your primary keyword are known as related keywords. The terms latent semantic indexing keywords and latent semantic keywords are sometimes used interchangeably. Do keyword research to find three to five related keywords to your main keyword.
5. Identify your keyword and create a content plan.
Make a content plan for how you plan to use your primary keyword. You should decide whether to use the keyword in a blog post, an evergreen article, or a landing page. Identify how you would like your content to support your marketing funnel and how long it should be.
● Analyze the keyword search intent and match the content to it. When a user performs a search, provide content that gives him/her what they are looking for.
● Identify the place in the sales funnel where your content belongs. You can use a customer journey mapping template to create content that matches a particular purchase funnel level.
● Create content that ranks higher than current content. Look at the current rankings for your keyword. Try to add value to your page by organizing it better, adding original data, etc.
Contact Local SEO Buzz to get a free audit report and get regular SEO on page check.