Google Ads Disapprovals And How To Fix Them

Google Ads Disapprovals And How To Fix Them

Dec 11, 2021, 5:12:17 AM Business

Google ads disapproval can be a severe issue for businesses that rely on paid advertising to generate leads and sales. When your Google Ads account is disapproved, it means that Google has decided that your website doesn't comply with their advertising policies. This can have a noteworthy impact on your business, as you won't be able to run any paid ads on Google.


It's usual for business owners to experience disapproval on their Google Ads account. In fact, it can be quite common - especially if your ads are targeting a broad audience. The great news is that there are many ways to get your disapprovals under control and keep them from impacting your ad campaigns.


At Fort Worth, SEO company professionals can not only help you find and fix any violations on your website that may be the cause for Google Ads disapproval, but we'll also get your ads back up and running in no time. Let's understand the types of disapproval and ways to fix them.


What is Google Ads Disapproval?

Google Ads disapprovals are those pesky little notifications that show up in your account when one of your ads has been disapproved. It can be due to various reasons, but usually, it's because you've violated one of Google's ads policies. 


When you receive a disapproval notification, it's important to take a look at what specifically caused the ad to be disapproved. This will help you better understand what changes you need to make in order to get your ads back up and running.  


7 Google Ads disapprovals you need to know (and how to fix them)


1. Invalid destination URL

2. Misleading or incorrect information

3. Inappropriate content

4. Copyright violations

5. Ads promoting illegal activities

6. Text ads without display URLs

7. Ads using unsupported language


The good news is that most disapprovals can be fixed by making some simple changes to your ads or website. In a few cases, you might need to make more significant changes. But don't worry - we'll walk you through the steps to fixing these issues.


1. What are invalid destination URLs? 

Invalid destination URLs are when your ad links to a URL that doesn't exist or is incorrect. This can be an issue because it can cause your ad not to display properly and may even lead to users being redirected to a different website.




How do you fix an invalid destination URL?

  • Make sure the CTA (call-to-action) you've added to your ad is accurate and will take users to the correct destination.
  • Ensure that your website's URL is proper and easy to remember.
  • If you're using a shortened URL, ensure it's valid and leads to the correct website.


2. What is misleading or incorrect information?

Misleading or incorrect information can be a big problem because it can cause users to mistrust your ad or even lead them to a website that's not what they were expecting. This can be especially harmful if you're trying to sell a product or service.



How do you fix misleading or incorrect information?


  • Make sure all of the information in your ad is correct and up-to-date.
  • Include a contact number for users to reach your business.
  • Include a link to a privacy policy or terms and conditions page on your website.



3. What are inappropriate ads?

Inappropriate ads can be a big problem because they can offend users or be against the law. It can cause your ad to be disapproved and even lead to legal or financial consequences.


How do you fix an inappropriate ad?


  • Make sure your ad doesn't contain any offensive or inappropriate content.
  • Make sure your ad doesn't violate any copyright laws.
  • Make sure your ad doesn't promote illegal activities.


4. What are Copyright violations? 

Copyright violations are when your ad contains content that's been copied from another source without permission. This can be a huge problem because it can lead to your ad being disapproved, and you could even get a legal or financial penalty.



How do you fix Copyright violations?


There are a few things you can do to fix your copyright violations.

  • Make sure your ad doesn't contain any copied or stolen content and that it belongs to you.
  • Make sure to abide by copyright laws and the conditions of licenses you have purchased.


5. What are Ads promoting illegal activities? 

Ads promoting illegal activities can be a big problem because they violate Google's policies and may even break the law. This can lead your ad to be disapproved, and in some cases, you could even get in legal trouble.


How do you fix my Ads promoting illegal activities?


  • Make sure your ad doesn't promote any illegal activities.
  • Make sure all of the information in your ad is accurate and up-to-date.


6. What are Text ads without display URLs? 

You should always use a display URL when creating your text ads to make sure users can easily navigate to your website and view all of the information you've added. If you don't include a display URL in your text ads, this can be a big problem because it can cause the ad to be disapproved.


How do you fix my text ads without displaying URLs?

  • Make sure to add a display URL when you create your ad.
  • Make sure all of the information in your ad is correct and up-to-date.


7. What are Ads using unsupported language?  

If you create your ads in a language that Google Ads does not support, this can be a big problem because the ad may not be approved. This can also be a problem because the ad may not be effective because users may not understand it.





How do you fix my Ads using unsupported language?


  • Make sure your ad is created in a supported language.
  • Make sure all of the information in your ad is correct and up-to-date.


Final Thoughts

Google Ads disapprovals can be frustrating and difficult to deal with, especially if you're not sure why your ad is being disapproved. But by following these ways in this article, you can make sure your ads are compliant with Google's policies and that they look significant to users. If you're still having trouble fixing your ads, reach out to Google Ads support for help. SEO companies at Fort Worth have experts that can also be a good resource for help and information about Google Ads disapproval.








Published by Steve Rogers

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