How and Why to Disavow Toxic Links

How and Why to Disavow Toxic Links

Nov 30, 2021, 5:56:13 AM Business

Most SEO's have been waiting for this day with bated breath. The Penguin 2.0 launch was a huge step forward in the war on spam, but it didn't fully solve the problem of the webspam.    


Even if you never build links yourself or hire someone for your SEO services in Austin to do so on your behalf, there is a good chance that some of your competitors or other sites in your niche have links that point towards your website.


This can be for one of many reasons - perhaps they are linking to competitors too, or they are using some form of cloaking or sneaky redirects that may cause you problems when Google decides to do its next big update. Whatever the reason, the simple presence of these toxic links on the internet is enough to make you look evil in the eyes of Google.


Here, we will go over how and why you should disavow toxic link-building efforts.


The link Disavow tool - What is it? 

Google likes websites that build backlinks naturally, and it is link-building in SEO. In other words, if Google sees lots of sites linking to your site naturally, it usually sees this as a good indicator that your website is a reputable site and should rank well for related keywords.


However, some big brands are famous for trying to "game" the system by paying small websites or blogs to link to them with no real added value. In many cases, these links are unnecessary and of dubious value to the user.


How to disavow a link? 

First of all, let's talk about how to disavow a link on Google. Some people mistakenly believe that you can do it through the Google Webmaster Tools interface. This function was introduced in late 2012 and had rolled out gradually to webmasters over time.


If you are an AdWords user, go to the "Links To Your Site" page under your account's "Data Tools" section.

There are two columns for you to work with here - you must first see if the links in question are actually pointing to your site, and secondly, for each of those links, you need to decide whether or not it is reputable.


If Google believes that there are any bad actors out there linking to some of the sites (using what is called a "no follow" link) and you choose to disavow their links, it basically means that Google will pretend like none of those links exist when it serves up search engine results.


How to disavow links in legacy methods? 

If you are not an AdWords user, you have to use the legacy method of disavowing links. It is the same way as before - head over to Google Webmaster Tools and click on "Search Traffic" in the left column. Click on "Manage Site" under the sub header section click "Your Search Traffic." Now you will need to click on " disavow links. "


This is where you confirm that the links in question are not legit. The amazing thing about this procedure is that you can click on "disavow," and Google will let you know if it believes your links are bad or not. If the latter, then the legacy disavowing process is quite simple - just copy and paste all of those links into a text document!

How do you know if your site gets penalized? 

There are many different signs that your site gets penalized. But the most important thing is to run a Google search for your website name. If you notice that even some of your top-ranking terms are not showing up, then there is a good opportunity that you hit with a penalty.


If this is the case, you'll want to contact Google and see what you can do about it. Most likely, they will ask you to disavow links that bring us to our next section.


How does an Austin SEO company remove a Google link penalty? 

Many SEO experts will claim to be able to help you with your Google penalties, but most of them won't be worth your time or money.


If a penalty has already hit you, there is no guarantee that an SEO company can remove it. However, there are certain things they can do if the Google penalty is recent.


First of all, they will disavow the links which caused your penalty in the first place. You can do it either through Google Webmasters or using the legacy method - both are pretty simple and easy to understand.


After disavowing these links, take a moment to carefully read through Google's guidelines regarding penalties and how to avoid them in the future. Don't be lazy with your SEO services, but also don't expect miracles from Google.


Why should you care about link spam? 

You should worry about bad links because these can keep you from ranking for specific keywords. However, when Google goes out to retrieve search results, it does its absolute best to serve up the most relevant results. If your site is not relevant enough, then the chances are that the average user will drive away from your site in a matter of seconds, so don't do anything that makes your website less relevant.


So naturally, Google wants to rank websites at the top of its search results that are relevant and useful. But if your site is getting ranked for non-relevant terms because you've "bought" links or done some black hat SEO, then that is totally against Google's guidelines. In fact, it goes against almost every major search engine's rules regarding spam.


Your site could get hit with a penalty for getting too many bad links - this means that Google or other search engines you are dealing with will make it impossible for your site to rank well.


Bottom Line

Link building is one of the vital parts of SEO. Keep your eyes open for scams, and be careful before making any agreements with outside companies. As you've read here today, bad links can do a number on your rankings, so make sure to watch out for them! If you follow these simple rules, you can rest assured that your site will not get penalized for spam.


Good luck with the disavowing! Good luck, SEO expert! Austin SEO services will do their best to keep your website at the top of search results even after you disavow!



















Published by Steve Rogers

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