Easy Industry Tips for Designing Digital Ads

Did you know the digital ad industry is expected to hit over $870 billion by 2026? 

Many people have heard of the concept “if it ain’t broke, don’t fix it.” Unfortunately, that’s not the case when we’re talking about advertising your business online. 

In fact, you can quickly lose your audience’s attention if you don’t change up your tactics. You need to take great care of the development and design of your ads. 

If you need some easy industry tips for designing digital ads, this short and simple guide is for you. 

Keep It Simple 

It may sound obvious, but it’s important to keep your ads simple with design. The last thing you want is for your customers to be confused over what they’re seeing or not see anything at all because the colors are too bright or dark. 

Research shows that people are more likely to engage with online ads that have simple designs. This is because they’re easier on the eye and don’t take up too much space in the users’ feed. 

In addition, you want your ads to stand out from the crowd. To do that, make sure the design is simple and easy for people to understand. 

Use White Space 

White space is one of the most valuable elements in online marketing. It gives your audience room to breathe and process information without being distracted by too much clutter around them. 

White space makes your ads more readable and clean. It’s also important to note that white space can separate distinct elements in a design, which helps users understand what they’re looking at. 

The best way to use white space is by creating a visual hierarchy. You can do this by using large spaces between distinct elements on the page, such as text and images. 

This will help people easily find what they’re looking for and make it easier for them to view your content. When you’re creating an ad, think about whether the design includes too much information or if any unnecessary elements could be removed. 

Use Multiple Images in Your Ad 

One powerful image can be enough to create an impact, but two or three images can build on each other. 

For example, if you’re selling shoes, try showing the shoe from different angles and in different situations. This will give the user an idea of how they look when worn and make them more likely to click through. 

The more images you have, the more likely it is that people will click on your ad. This is because they’ll be able to see all the different aspects of what you’re selling. 

Use a Theme 

When designing your display ads, use a theme that corresponds with your brand. This will help your ads stand out and connect with users on an emotional level. 

For example, if you’re selling shoes, you could use a theme that shows people wearing their new kicks in different situations. This will make them more likely to click through because it gives them a good idea of what they can expect from the product. 

Include Social Proof 

Social proof is a way of showing people that other people have had pleasant experiences with your brand or product. For example, if someone likes a Facebook post about your business or product, they’ll click on it and be taken directly to the landing page for more information and possibly a purchase. 

This shows other potential customers that other people have found success with what you’re offering, which could encourage them to buy as well. 

Use a Call-to-Action (CTA) 

A CTA is a button that prompts users to take action. For example, it could say “Order Now” or “Get Started.” 

You can place these buttons anywhere in your ad, but they’re most effective when they’re at the bottom of your image and above the fold on mobile devices. 

The call-to-action button should be clear and easy to find. It should also match the theme of your ad so that it doesn’t stand out from the rest of your image. 

The best way to use a CTA is to create a sense of urgency. For example, if you’re selling shoes, you could say “Only 5 left in stock.” This will make people more likely to click through because they want to get their hands on an item before it sells out. 

A CTA can be a great way to encourage users to take action, but it’s important not to overuse them. If you use too many CTAs in your ads, they may become less effective and even turn off potential customers who don’t want to be bombarded with sales pitches. 

Keep It Short and Sweet 

Studies show that shorter ads perform better than longer ones. Especially on social media platforms like Facebook and Twitter, where users scroll through quickly looking for something interesting or entertaining before moving on. 

Shorter ads are easier to read and digest, which can lead to a higher click-through rate. This is especially true for mobile users who have less screen real estate available than desktop users. 

Aim for a length of around 150 to 200 words. That’s enough room to get your point across, but not too much that it becomes overwhelming and tiresome. Keep in mind that the shorter an ad is, the more likely people will read it. 

If you need Google Adword examples for writing captivating ads, click here. 

Designing Digital Ads: This Is How to Get Your Ads Noticed 

There are a lot of things for a designer to think about when designing digital ads. However, armed with the right knowledge, you should be able to design impressive digital ads that easily draw in the customer. 

With your newfound knowledge, it is time to get back to work designing those ad campaigns. And if you come across any other useful industry tips or secrets, here’s a little reminder: sharing is caring. 

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