8 Reasons You Should Have a Mobile Application for eCommerce Business

Mobile devices are the new space to look for things in the world of digitization. We mostly prefer finding things online, and mobile phone always secures the upper hand over a laptop or desktop when it comes to accessing the web. People want everything handy, and this gives businesses a chance to show up as an application in their users’ mobile devices. 

Going by the factual context, around 54% of all retail eCommerce will become mobile commerce in 2021. During lockdown, more and more businesses made their presence online and built their mobile application to get the maximum benefits.

Do you have a mobile application yet for your company? If not, there couldn’t have been a better time than this to get your eCommerce business folded in the best way possible to make it visible for a larger audience. Get a mobile application build by app developers with the first-hand experience.

To know why, read about the reasons for having a mobile application for your business.

1.New opportunities for sale

Online shopping is more of a spontaneous act for most buyers as they tend to use their mobile while standing in a queue, getting stuck in traffic, or waiting for a friend. Buyers may open your web store in leisure, and this is the best time you can encourage them to add an item to their wishlist and make a purchase later. Push notifications are an ideal way to send alerts on your new deals and re-engage customers. With a mobile app, you give your buyers a chance to visit your web store anytime and from any place, which in turn brings you potential opportunities for sale.

2.Massive data for analysis

Mobile apps are users’ first choice of searching and browsing a product, making payments and purchases, sharing notifications for products. Having a mobile app for your eCommerce business, you can gather information and analyze customer behavior to unveil the different buying patterns. It can help in creating more engaging marketing campaigns.

The mobile functionally is what backs you up for monitoring user interaction. It provides you with essential insights about your valuable customers, such as session length, audience composition, responsiveness to specific features, content, and feedback. With the correct data in hand, you can make the required changes and updates, offer customized experience, develop an extensive marketing plan and design efficient promotional campaigns.

3.Increased retention rates

Based on several studies, it is inferred that attracting new customers is almost 25 times more expensive than selling to the existing buyers. However, an increase in customer retention rates by 5% can boost your profits by 25% to 95%!

Over 38% of users go back to a mobile app for 11 or more times after installation. Given this decent number of visits, they can make one of the multiple purchases during those visits.

There’s more than 50% chance of a customer’s return to the app within 30 days of the last purchase. If you come across customers who don’t visit you as much as expected, push notifications work as great reminders. Give away exclusive deals to attract them for buying from the mobile app.

4.Customer loyalty

One of the crucial factors of customer retention is loyalty. In the modern world with Internet available anywhere, anytime, people wish to have everything a click away and in an eCommerce business, keeping up with these expectations is not possible until you own an online store.

Your mobile app will serve to be the one-stop-shop for your customers. When they get an uninterrupted user experience on your app, they will make a purchase sooner or later. To increase the chances of purchase, you can always rely on frequent alerts of your deals and discounts. You cannot achieve this level of customer loyalty through a desktop website. Though not impossible, still a long road.

Loyalty programs tend to encourage buyers to shop more frequently and raise their average order value. Running a loyalty program efficiently built concerning an individual user can prove more effective than the one you run on your website.

5.Boost in conversion rates

The enhanced usability, UX, and smooth navigation of your app make way for higher conversion rates. The ease to access allows your user to stay on your app for long and thus, exiting with a purchase. According to research, the conversion rate of mobile apps is much higher than the responsive and desktop versions of the website. However, you need to take care of the engagement factors of your app to increase the conversion rates.

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