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Health and fitness related mobile apps are gaining popularity among smartphone users across the globe. Approximately 700 million people have internet access and 86% of the people are reported to have internet connection on their phones. Thereby, increasing use of smartphones to access mobile applications that can track fitness parameters is driving the market.
According to Statista, in April 2019, 4 billion users utilized mobile phones wherein mobile devices accounted for 48% of views on web pages worldwide. Fitness apps are extensively used due to rising consumer shift towards healthy lifestyle and wellness therapies. Key market players such as Fitbit and Apple are introducing apps that can track menstrual cycle, predict ovulation period, and calculate fertility window.
Menstrual apps are able to track ovulation and guide women who are trying to conceive or avoid pregnancy. In June 2019, Apple added a menstrual cycle tracking software called Cycle Tracking, compatible with Apple’s Health App. The software is now available with iOS 13 and Watch OS 6 updates. This software will help women in predicting their ovulation cycle, record cycle history, track symptoms such as spotting and cramps. In addition, it will predict fertility windows, providing overall prediction of menstruation and reproduction.
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Report Highlights
On the basis of type, the women’s health app market has been segmented into fitness and nutrition, menopause, menstrual health, disease management, pregnancy tracking, and others. The menstrual health segment held largest market share in 2020 and is anticipated to continue its dominance over the forecast period. In addition, the segment is expected to witness the highest CAGR over the forecast period. Growing awareness among women regarding importance of menstrual health will drive segment growth.
Fitness apps are a key segment in the market in terms of revenue and will witness steady growth through 2026. Fitness apps have gained popularity due to rising consumer shift toward healthy lifestyle and wellness therapies. Mobile phone apps with activity trackers are increasingly in demand as they offer quick and effective exercise routines to maximize fat burning to lose weight and improve health.
The global market has been segmented on the basis of geography into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America held the largest share in the global market in 2020. Presence of key market players, supportive government regulations, favorable reimbursement policies, faster approval and commercialization of products, and growing awareness about women’s health are the key factors driving regional growth.
Asia Pacific is estimated to grow at the fastest rate during the forecast period. This can be attributed to increasing awareness about women’s fitness, rising incidence of osteoarthritis, infertility, and other women-related disorders resulting from stress. In addition, government initiatives for reimbursement and raising health awareness among people is driving regional growth. Furthermore, growing investments by market players to penetrate into this region is likely to drive the market in Asia Pacific.
Key Players
Flo; Clue; Apple Inc.; Eve; Tracker; Google LLC; Withings; and Fitbit, Inc.
Market Segmentation
Type Outlook
- Fitness & Nutrition
- Menstrual Health
- Pregnancy Tracking
- Menopause
- Disease Management
- Others
Application Outlook
- Physiological Monitoring
- Disease Management
- Others
Regional Outlook
- North America
- The U.S.
- Canada
- Europe
- The U.K.
- Germany
- France
- Italy
- Spain
- Asia Pacific
- Japan
- China
- India
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- South Africa
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The Women’s Health App market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report provides size (in terms of volume and value) of Women’s Health App market for the base year 2020 and the forecast between 2021 and 2028. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
This report focuses on the global Women’s Health App market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Women’s Health App market development in United States, Europe and China.
It is pertinent to consider that in a volatile global economy, we haven’t just conducted Women’s Health App market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.
In terms of production side, this report researches the Women’s Health App capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.
In terms of consumption side, this report focuses on the consumption of Women’s Health App by regions (countries) and application.
Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Women’s Health App market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2028. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.
With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Women’s Health App market companies.
Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Women’s Health App market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.
The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.
Overall, this is an in-depth research report specifically for the Women’s Health App industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.
The Women’s Health App market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Women’s Health App market.
Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Women’s Health App market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.
Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Women’s Health App market. These factors have benefited the growth of the global market for Women’s Health App. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.
New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Women’s Health App. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).
In this study, the years considered to estimate the market size of Women’s Health App are as follows:
- Historic Year: 2017-2020
- Base Year: 2020
- Forecast Year 2021 to 2028
Reasons to Purchase this Report:
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
The study objectives of this report are:
- To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2028);
- Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
- To define, describe and forecast the market by type, application and region.
- To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
- To identify significant trends and factors driving or inhibiting the market growth.
- To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
- To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
- To strategically profile the key players and comprehensively analyze their growth strategies.
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Published by Vision Research Reports
3 years ago 
