How Technology Is Changing Due to the Coronavirus

How Technology Is Changing Due to the Coronavirus

Jul 19, 2021, 12:02:58 PM Tech and Science

 The wide use of AI-driven software

The need for remote account management, administration, and customer service expanded the use of AI to virtually all industries. Nowadays, it's not strange to visit and enjoy a service powered by Artificial Intelligence technology. The use of AI made it possible to quickly analyze large amounts of data and present it most conveniently and practically. Furthermore, this technology is now available for implementation in a wide range of diverse software solutions and digitally enforced products, allowing more secure and seamless remote control and the use of connected products.

In the first days of the pandemic, it was imperative to build a healthcare system that will not fall under the pressure, at least until the immunization process takes place and reduces the workload of hospitals. It was necessary to come up with a seamless methodology for adaptive triage which gave birth to AI-driven software solutions that would provide the required results. These intelligent pieces of software allowed hospital staff to identify patients with COVID-19, separate those who are symptomatic from those who are asymptomatic to prevent further spread of the infection and keep track of those who are diagnosed with the disease and quarantined.

Digital products overtook the market

According to most recent reports, digital products and digitally enforced products thrived under the global lockdown. There are many arguments why digital products came out victorious, but the main reason is of course the lack of direct human interaction where it was the most necessary. When schools and universities locked their doors to students, digital classrooms, dissertation writing service, best essay writing platforms, and other software products intended for academic purposes became necessary for both teachers and students who often ask to “do my assignment”.

Digital products focused on customer support grew in complexity so much that business owners now have the ability to offer full-stack customer support service with minimum to no human interference. AI-driven chatbots can interact with consumers and come up with a relevant and useful answer to any issue which is a huge leap from recent solutions that only automated certain parts of the CS process flow.

One of the less speculated reasons for such an advance in demand for digital products is the growth of online users during the pandemic. More people needed to go online to perform an operation they would usually complete offline, which in turn created a content hole that needed to be filled rapidly, especially in the content marketing department.

The shift in digital marketing technology

Since consumer behavior changed during the lockdown period, both businesses and marketers needed to adapt to the change in scenery. Those companies that used offline marketing methods now had to switch to a fully digital marketing strategy to keep their business operational. Interactive billboards became somewhat of a standard, especially for companies where on-site visitors are allowed with reduced human interaction. As for the online marketing platforms, TikTok made a jump that not many people anticipated and now stands as the second most lucrative social media platform, just behind Instagram.

Voice search optimization became an important technique for SEO experts since the overwhelming improvement of voice recognition and natural language processing algorithms. This change is mostly used by mobile users since built-in AI-powered Virtual Assistants let you find anything from the essay writer to the nearest fast-food restaurant on the go using nothing but your voice and your preferred language. This change in the way people search for products forced marketers to adjust the content development process, which made longtail keywords based on the way people actually talk more important than two or three phrase keyword usage.


The need to properly answer to challenges imposed by the global pandemic forced businesses and marketers to quickly adapt their existing resources instead of looking for a brand-new way to operate in a changing world. After more than 20 years of the digital revolution, the world is nowadays all but completely digitized, even the offer of digital monetary solutions grew during the last year. With billionaires racing to control space travel market and the automotive industry switching to autonomous AI-powered vehicles, who knows what the world will look like in a year or five.  

Published by Susan Saurel


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