The times, when the needed location could be read on a paper map, have gone far behind. The world made a huge leap towards digitalization. And, this made everything handier for humanity. This includes geo-based apps.
Need to know your current location? No problem! Open up Google Maps. Need to see what’s near you - shops, ATMs, petrol stations, restaurants? Google Maps can give you a hint. Need to pick up some medicine urgently? It can be done on the go, just open up a tracking medical location-based application you have on your smartphone. And, look for the nearest pharmacy, medicine price, drug availability, order details, and so on. Sounds convenient!
Here’s more. This year, the navigation sector should reach about $1,174 million in revenue. If the annual growth rate sticks to 8.73% up to 2026, this revenue will increase to the projected $1,642 million.
For this reason, rising startups shouldn’t neglect location-based app development. And, definitely should think to develop location-based services applications.
Want to find out details about how to create a location-based app for your startup? Inoxoft has prepared an informative guide on the matter. So, have a good read!
What is a location-based app and how does it work?
Geolocation app is a type of software that uses geographical data and information to provide location services or information to the end-users.
You can use geolocation to meet different needs and requests. For example, in healthcare, while searching for objects indoors, in entertainment, working environment, for personal purposes, purchase, and more.
Why do we need geolocation app development?
Geolocation is critical to businesses, government, and people, who can obtain real-time data insights based on the particular location. So, anyone can make use of their surroundings! And, provide geo-specific services to the target audience, get valuable information as to what’s happening nearby, weather forecast, etc. Geolocation in apps has different purposes to meet different user goals.
There are four common types of location-based applications. These are
- navigation software
- social networking applications
- geo-based advertising systems
- tracking systems
What’s more, location-based mobile app development is extremely popular in different industries. They use features of location-based services apps in
Well-known retailers try to use geolocation tracking applications to enhance the in-store experience. Buyers can always use GPS to find the nearest store or choose the location of order delivery. They can also track their orders being delivered in real-time. Retailers may also use indoor navigation with a beacon.
2. On-demand services
On-demand apps usually use GPS. For instance, different taxi providers rely on customer location to match them with the nearest available vehicle Also, these taxi apps show where the vehicle is in real-time and when it will arrive. Or, there are on-demand delivery apps with courier services. You place an order for a meal and the app shows when and where to expect your delivery/pickup.
Perhaps, the best option here is to use geolocation in public transport. For example, to inform passengers of the real-time public transport location, departure, arrival, etc. And, this is convenient as passengers can meet the departure deadlines or schedule their commuting routes.
4. Tourism and travel
Need to book a hotel? The booking app will surely have a map, where you’d probably see the hotel’s location. And, the locations of the other hotels in the area, their star rating, and user feedback. Why is it important in tourism? First of all, it’s convenient to know the exact area of hotel placement. And, second, if you decide to change your mind on the go, you can re-book yourself a hotel room just with a few clicks.
5. Sports and fitness
Daily running, cycling, or gym visits can be tracked via GPS. Here, you can choose new routes, get data about your speed or kilometers covered. Or you can choose a new gym to visit or find a nearby yoga club to go to. Anything is possible. Just open the maps and see what’s there around you.
6. Social media and dating
While chatting with friends it is possible to place geotags with your current location. Or view a map and see who is nearby. This is used to connect people. Especially, if they want to go on a date and set up the place via a dating app.
Everyone remembers Pokemon Go, which uses real-time location to catch Pokemon characters. And there are other games with the same usage of local maps and navigation. This makes the game feel more realistic.
Smartwatches, fitness trackers, and other wearables use geolocation services to sync wearable data with your smartphone. And these wearables should always know your current location to update weather conditions and the other features that are based on your geographical position.
The main features of location-based services apps
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Published by Nazar Kvartalnyi