It’s not a secret that content is the king when it comes to Search Engine Optimization (SEO). Every blogger knows that well when creating high-quality content, it’s important to seduce both se's and visitors. However, content alone is insufficient. Internal linking has arrived to assist your SEO by driving traffic to other pages.
Internal linking is essential to any website since it helps establish site architecture and spread the link juice. In other words, internal linking identifies any links from one page of a domain, which is associated with another page within the same domain. It really is linking to categories or main site navigation, within articles to related content or the footer, etc. For the needs of the article, we are going to focus mainly on editorial links, as they are the ones increasing your content online strategy and, of course, your SEO.
Internal link building has several advantages as it can help build page authority, usability, connections between internet pages, user experience, and potentially your ratings. This informative article aims to provide useful recommendations on why you should focus on your internal linking.
Advantages of good internal linking best practices
Internal linking is valuable in many ways for your global SEO strategy. Let’s focus on six different advantages of developing your internal linking.
1. Internal linking increases usability through anchor texts
Internal linking is here now to help users navigate throughout your website. Through the use of proper and user-friendly links in your articles, you will ease your user’s navigation. Your anchor texts must indicate relevant and related content that will likely interest your readers. For instance, if you are talking about multiple content issues, you can redirect your user to a previous article listing tools, thus stopping the duplication of issues through internal linking.
2. Internal link helps spread the link juice
While focusing on external linking and backlinks, it’s important to build your authority from other websites. Internal linking can help you spread your link juice to other pages of your site. While you build backlinks to a particular page on your site, this target has links to other pages on your website, therefore spreading the link juice. Consequently, you want this juice to go to your cash pages, as developing a great knowledge of how this flows through your inlinks is the primary component of SEO.
3. Internal linking boosts page views
As said before, qualitative anchor texts can help visitors navigate your website. If the content you provide through internal linking is relevant to your audience, they are more likely to read further articles. This can help to increase your site conversion rate. Relevant linking can help new visitors discover your website, as followed links often boost your page views. Though to be truly efficient, be sure to possess optimized your page speed to avoid huge bounce rates.
4. Internal linking increases PageRank
Before explaining why internal linking helps increase PageRank, let’s define what the PageRank is. Google has created a metric to measure the value of web pages, based about how many backlinks a webpage receives. The score goes from 0 to 10 and even if this issue is well discussed in the SEO community, Google continues using the PageRank as a ranking factor.
A page with high PageRank can further benefit its PageRank through internal linking by spreading link juice to other pages that are connected. Those pages will receive a little boost regarding authority and a boost in rankings because of the bigger link juice received.
5. Internal linking increases time on site
Linking to related posts can assist you increase time on site and lower bounce rate. Bounce rate identifies a visitor who is just viewing one page and immediately leaves your website after that. To eliminate bounce rate, you can retain visitors on a niche site longer if the content you are internally linking to offers a proper value. To monitor your bounce rate, you require to hook up to your Google Analytics. Select ‘Behavior’, ‘Site Content’, ‘All pages’, and you should see the bounce rate for each and every of your articles.
The bounce rate is an important number to track, as it has an enormous influence on your rankings. Indeed, a part of the usage parameters found in the Panda Updates are linked to the bounce rate, so improving your UX by giving interesting content on your website can provide you a step ahead if you want to be Panda proof.
6. Internal linking really helps to crawl and indexing
Google bots are designed to recreate a user’s thinking process. They’re going to go to your website and follow all the links and pages that are easily indexed. Building a strong and smart internal architecture can help bots find deeper pages that are not always visited. These links may give a boost to other pages and help you rank higher overall. See the graph below, which obviously shows how to structure a perfect internal architecture.
Published by zara andrew