My Everyday Flawless Base Routine

Hello my lovelies!

Let's be honest, not all of us have beautiful, flawless skin, and we need a little help from the cosmetic department on occasion. Never fear, I am in that crowd. While I genuinely love my face and am comfortable with the skin I'm in, I love a good makeup application. In my opinion, all good makeup creations start with a flawless base, just like a primer before painting your masterpiece.

Today, I am going to show all of you my way of achieving a full coverage, flawless base. Please understand that my version is not the ONLY way, and you can pick and choose which of these "rules" to follow. Makeup is not an exact science, and can be done in whatever way the wearer personally chooses.

And remember, if a person ever tells you that your bomb ass makeup skills are "false advertising", feel free to remind them that you don't naturally have metallic pink lips and black lined eyelids.

Let's get started:


  1. Start with a bare, freshly cleansed and moisturized face. If you are not going to apply makeup within one hour of your moisturization, re-apply a very light layer once you are ready.
  2. Apply a primer of your choice. You can also mix primers, or spot treat in certain areas only. I find that a primer keeps my makeup in the same place all day long, and prevents fading and sliding. The best primers often have a tacky consistency once they are patted into the skin, so be sure to look out for those if you're into heavy duty products.
  3. If you're like me and prefer to do your eye makeup before your base, this would be the time to do it. However, since the point of this post is about my base, I am going to move that step to a later time.
  4. Choose a foundation that offers a medium to full coverage. Always check your foundation to find out what way the brand says is the best way to apply it. If all else fails, fallback to a beauty blender, my only tool of choice. In order to maintain control of how much product goes onto your face, place the foundation on the back of your hand, or on a makeup palette.
  5. Apply the foundation starting at the outer corners of the face. I find that this method leads to less buildup around the nose and eye areas, which is often a problem when applying makeup. Blend the foundation inward once you have spread most of the product along the outer perimeters of the face. PLEASE drag the foundation onto your ears and slightly down your neck, regardless of whether or not your foundation is an exact match. When it comes to full coverage foundations especially, there can still be a line of *flawless* demarcation.
  6. Concealer time! I love using concealer as a way to reverse contour, as well as making my face appear a lot less flat. Take a concealer of your choice and apply it under the eyes first. Do not apply the concealer close to the actual eye, because you will end up blending the products upwards. Instead, place the concealer about a half inch below your lower lashline. Make a triangle shape with your concealer, starting one point near the inner corner, down towards the end of your nostrils, and all the way back up to the outer corner. This will create a youthful and radiant effect. With any extra concealer left over, apply this to the forehead, the bridge of the nose, and the chin.
  7. Right after applying undereye concealer, you need to set that shit. While you can take a yellow or white powder and simply dust this on top of your concealer, I go ham and do the baking method. If you aren't aware of this method, it's very simple: using a brush or sponge (sponge being preferable), pack a yellow or white powder onto the bristles/sponge, and completely coat your undereye, without blending anything in. Next, let this sit on  your face for as long as you want. I generally let mine sit until I'm done with my entire base!
  8. Spot concealing is pretty straightforward, however, make sure you avoid this one simple mistake. Do NOT spot correct with your highlighting shade! The best way to conceal a spot is with a concealer that is exactly your shade or close to. Using a highlighting shade will draw attention to the blemish, which is definitely not what we want. Generally, the best way to spot conceal is with your own fingers, as this provides a lighter touch, irritating the blemish less.
  9. If you have super dry skin, I'm sorry, but you need to set your foundation. No one wants to spend all that time putting on their foundation, only to rub it off because they forgot to set. While I understand the aversion to powder when you have dry skin, there are lightweight, hydrating powders out there that work really well, and don't make you look one hundred years old. My personal favorite way of setting, is with a high coverage powder. Pack that shit ON. Don't worry about looking cakey, we are going to fix that later. What's important now is to set everything in place, so that we don't lose our hard work.
  10. Now would be a great time to wipe off your bake if you would like, however as I said earlier, I wait until I am completely done with blush, bronzer, highlight, and contour. Pro tip: If your bronzer or contour blends downward and looks muddy, take a setting brush, coat it in a brightening powder, and cover the under part of your contour. Not only will this clean the contour up, but everything will look even more flawless.
  11. After you have applied all of your powders (including blush, bronzer, contour, and highlight), take a setting spray of your choice and spritz all over the face, allowing it to completely dry down. this will help all of the powders melt with your skin, creating a more "natural" appearance.
  12. Continue onto the eyes and lips, and you're done!

So there you have it. One flawless face routine a la Zoey. Of course, I will include a full finished look here:



Resting bitch face so intense

That's all I have for you guys today. Please remember to like, comment, and subscribe, it really helps me out. If you guys want to see a special occasion base routine, please let me know! Also don't forget to have a lovely summer week!

Stay Beautiful!

Products Used:

Primer - Laura Geller New York Spackle Treatment Even Tone Makeup Primer, Kiko Milano Mat Base Corrector Primer, TonyMoly Panda's Dream Brightening Eye Base

Foundation - Maybelline Matte+Poreless In 110 Porcelain, Too Faced Born this Way Foundation in Porcelain

Concealer - Rimmel London Match Perfection Concealer in 125 Fair

Powder - Maybelline Fit Me Matte+Poreless Pressed Powder in 110 Porcelain, Sephora Bright Set Loose Finishing Powder in 01 Banana

Contour - Smashbox #ShapeMatters Palette in Contour

Bronzer - Physicians Formula Butter Bronzer

Blush - NYX Powder Blush in PB12 Terra Cotta

Highlight - No7 Shimmer Palette in Bronze, Smashbox #ShapeMatters Palette in Glow

Eyebrows - Smashbox #Shapematters Palette in Soft Brown, Anastasia Beverly Hills Clear Brow Gel

Eyes - No7 Shimmer Palette in Bronze, Rimmel London Exaggerate Waterproof Eye Definer in 213 In the Nude, Benefit Cosmetics They're Real Tinter Primer, Marc Jacobs Beauty Velvet Noir Mascara

Setting Spray - Urban Decay De-Slick Makeup Setting Spray


Disclaimer: I will never edit my pictures in a way that misrepresents my natural weight and body type. Some Links may be affiliate links. All opinions are my own.

Published by Zoey Franzen


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