How World's Biggest Tech Titans Benefited from Reducing Page Load Time

How World's Biggest Tech Titans Benefited from Reducing Page Load Time

Jun 13, 2021, 10:37:36 AM Tech and Science

Have you ever visited a website that takes an eternity to load? If you have, then you might be familiar with how traumatizing the experience can be for the website visitor. As a business owner who has a business website, you don’t want your website visitors to face a similar situation. That is why it is important to optimize your website, so it loads quickly.

Unfortunately, the consequences of a slow website run far deeper than that.

To give you a better idea, here are some of the statistics

  • 47% of website visitors expect a website to load in 2 seconds or less.
  • 40% of people will abandon your website if it fails to load in 3 seconds.
  • A 1-second delay in page responsiveness can lead to a 7% reduction in conversion rates.

In this article, you will learn how big brands and tech giants benefited from shedding few seconds from their page load times.

How Page Speed Impacts Your Business?

Here are some of the ways in which page load times can impact your business.

Online Visibility

Search engines like Google consider user metrics when ranking pages. As a result, they use Page Speed as a ranking factor. This means that if your website takes a long time to load, Google and other search engines will penalize it and push it down its search rankings. This will negatively impact the online visibility of your business as your search rankings will go down. The less visible you are on search engines, the less organic traffic your website will get. Optimize your website and create a winning SEO strategy to overcome this issue.


Conversions

The longer your website takes to load, the more people will bounce off your website, which would send your website bounce rate skyrocketing. With more people leaving your website instead of staying on it, your conversion rates will take a hit.

Sales

Did you know that your website speed can influence purchase decisions? Yes, that’s right. In fact, 79% of customers who are not satisfied with the website performance are less likely to purchase any product from that website. This can get even worse for popular E-commerce stores as a one-second delay in page load times can result in thousands of dollars in lost revenue. That is why it is important for E-commerce businesses to invest in the best servers to prevent downtimes.

User Experience

Slower page load times can hamper the user experience of your website and mobile app. That is why web development company Dubai prioritizes page speed. Users don’t like to wait for your website to load and when they have to, they will hit the back button and abandon your website. Not only that, they will share their bad experience with others, even preventing others from visiting your website. This can have a snowball effect and your business reputation takes a hit.

6 Tech Giants That Benefited from Reducing Page Load Times

Here are some tech companies who have shaved off a few seconds from their page load times and here is what happened.

Google

Even a search engine like Google, which enjoys a monopolistic status in the search engine market with a 92% market share can not get away with slower page load times. When Google increased the latency of their website by 100 milliseconds to 400 milliseconds, they experienced a 0.2% to 0.6% decrease in daily searches. This might not seem like a big number but when you consider the total number of searches performed on Google every day, you can clearly see what kind of impact a few hundred milliseconds can make.

Microsoft

According to this infographic, Microsoft suffered the same fate as Google as a 400 milliseconds delay led to a 0.21% decrease in query volume. Microsoft’s own search engine Bing was also on the receiving end of slow page load times. A two-second delay in page load time led to a 4.3% loss in revenue, a 3.75% reduction in the number of clicks, and a 1.8% reduction in the number of queries.

Amazon

Amazon, the market leader in E-commerce can suffer a huge loss in revenue if their website takes even one second longer to load. That loss can even grow bigger if their website becomes inaccessible or goes down. It is estimated that even a one-second delay on the Amazon website could cost the company $1.6 billion dollars in sales revenue every year. Yes, you read that right 1.6 billion dollar in lost sales revenue in a second.

eBay

Another popular E-commerce platform eBay improved their page speed by 100% and here are some of the results they got.

  • Decrease the page load times from 13.2 seconds to 12.1 seconds
  • Reduced time to the first byte from 655 milliseconds to 611 milliseconds
  • Decreased the page size from 1326 kilobytes to 786 kilobytes
  • Increased resource requests from 181 to 192

This significantly increased sales and boosted their revenue. Even Walmart shaved four seconds off their page load time and increased their resource requests from 69 to 106 and boosted their speed rank from 13 to 57 out of 100. It increased their sales by a huge margin.

Does your website take ages to load? If yes, what do you do to make your website load faster? Share it with us in the comments section below.




Published by Zubair Hassan

Written by Zubair Hassan

Comments

Reply heres...

Login / Sign up for adding comments.