Famous author Eric Ries once said, “If you don’t know who your customer is, you don’t know what quality is.” For business endeavors knowing your customer (KYC) is the key. Successful businesses put a great deal of effort into understanding their customer very well so that they can offer them the best service. If you are thinking about how to know more about your customer, here is the complete guideline for you.
First things first, define what you want to know from them. It can differ from business to business. For example, if you are in a retail business you might be interested to see the reason for purchasing your product, how often they buy from your store, what are the types of product they usually buy, what are their favorites product, etc. The whole idea is to know as much as possible about them and then serve them accordingly.
Establish Convenient Identification Process
While establishing the customer identification process, make sure it is convenient and secure. Customer hates time-consuming procedures. They would hate it if you asked the same questions every time they purchase from your store or access your bank. For example, asking for their name, their phone number, etc. Using biometric technology is the best way to bring convenience in the process. The process will take less than a minute to proceed. The system only required their biometric for identification instead of asking their name or phone number or lengthy questions.
Published by Zubayer Rezoan